“Generous Tuesday”: the main charity day of the year

PSD 1st Year Charity-Generosity MemEx Batch 08-09

&# 171; Generous Tuesday&# 187 ;: the main charity day of the year

The tradition of its holding originated in the USA 8 years ago

After Black Friday and Cyber ​​Monday, “Generous Tuesday” arrives in the US and around the world.

For charities, this is the main day of the year. “It’s like Christmas and the American Football Championship final on the same day. A very, very important event. An incredible day, ”explains Matthew Geyer, director of the Directory for Philanthropists..

The numbers confirm these words. In the United States alone, nearly $ 2 billion in donations was raised on Generous Tuesday 2019 in the United States alone. What to expect this year on this score – forecasts vary. The Salvation Army says that they are now more often asked for help than offered donations. “The number of new wards of the foundation has grown by 155%, this is almost six million people. Those who helped last year need support themselves this year, ”says the head of the Salvation Army, Kenneth Hodder..

Another problem for the Salvation Army is street fundraising. Usually their containers were in every shopping center and on large streets. Due to the pandemic, most of the containers had to be removed. According to Hodder, this will cut the number of donations in half: “If last year we raised $ 126 million thanks to these boxes alone, then this one we will raise $ 60 million less.”.

This forecast is confirmed by the results of a study conducted by Eagle Hill Consulting. According to the company, 35% of Americans donate less this year than last year. Although there are organizations that were not affected by the crisis. For example – “Catalog for philanthropists”. It brings together 400 charities in Washington and DC suburbs. “It’s incredible, but our platform’s contributions to local non-profit organizations have nearly doubled compared to last year. Despite the economic uncertainty, people are very generous, ”says Matthew Geyer.

But with regard to volunteers, all charitable organizations have an unequivocal answer: the demand for such assistance is now greater than ever. In addition to traditional volunteering, virtual volunteering has also appeared due to the pandemic. According to Mag Moloney, COO of Points of Lights, there are a lot of options for becoming an online philanthropist: “This includes teaching children online, and meeting with old people via videoconference. In addition, it can be work for the organization itself, which you can do at home, at the computer. Now we need two or three times more volunteers than a year ago “.

The goal of Lavish Tuesday is to collect as many donations as possible. But it’s not just about money, volunteers say: any help and just buying locally produced goods to support small entrepreneurs is also akin to charity..

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